Apollo
Under review· 1Sales intelligence and engagement platform with B2B contact data
Active plans
5
Total changes
17
Last change
Sep 3, 2026
Price trend
no history
What we know about Apollo’s pricing
VolatileChanges in 12 months
16
17 all-time
Cadence
Every 7 weeks
Direction
Recently restructured
Category position
Middle of the pack for Marketing (1187 compared)
Current pricing
Free Plan
monthlyFree
Basic
monthly$49/mo
Billed annually
$49 per seat per month, billed annually
- yearly$588/yr($49 per seat per month, billed annually (total $588))
- Credits(30,000 credits per seat per year, granted upfront)
- AI Assistant
- Introductory AI Research
- Contact & Account Data
- Sequences(Unlimited)
- Website Visitors(Identify 100 companies monthly)
- Real-time Form Enrichment(10 limit)
- Automated CRM Enrichment
- API Enrichment
- Intent Topics & Intent Filters(6)
- Lead Score Limit(2)
- Meeting Events(3)
- Call Recording(150 mins)
Professional
monthly$79/mo
Billed annually
$79 per seat per month, billed annually
- yearly$948/yr($79 per seat per month, billed annually (total $948))
- Credits(48,000 credits per seat per year, granted upfront)
- AI Assistant
- Introductory AI Research & AI Lead Scoring
- Contact & Account Data
- Sequences(Unlimited)
- Website Visitors(Identify 100 companies monthly)
- Real-time Form Enrichment(10 limit)
- Automated CRM Enrichment
- API Enrichment
- Intent Topics & Intent Filters(6)
- Lead Score Limit(Unlimited)
- Meeting Events(6)
- Call Recordings & AI Insights(4,000 mins)
Organization
monthly$119/mo
Billed annually
$119 per seat per month, billed annually (min 3 seats)
- yearly$4,272/yr($119 per seat per month, billed annually (total $4272 for 3 seats))
- Credits(72,000 credits per seat per year, granted upfront)
- AI Assistant
- Introductory AI Research & AI Lead Scoring
- Contact & Account Data
- Sequences(Unlimited)
- Website Visitors(Identify 100 companies monthly)
- Real-time Form Enrichment(10 limit)
- Automated CRM Enrichment
- API Enrichment
- Intent Topics & Intent Filters(12)
- Lead Score Limit(Unlimited)
- Meeting Events(Unlimited)
- Call Recordings & AI Insights(8,000 mins)
Enterprise Plan
customCustom
- Description(Fully customizable sales intelligence platform with dedicated support, advanced analytics, and API access.)
Price history
Last 11 changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Sep 3, 2026 | Enterprise Plan | restructure | — | — | — |
| Sep 3, 2026 | Free Plan | restructure | $0 | $0 | — |
| May 17, 2026 | Enterprise | new plan | — | — | — |
| May 17, 2026 | Organization | new plan | — | $119 | — |
| May 17, 2026 | Professional | new plan | — | $79 | — |
| May 17, 2026 | Basic | new plan | — | $49 | — |
| May 17, 2026 | Free | new plan | — | $0 | — |
| May 17, 2026 | Free | new plan | — | $0 | — |
| May 17, 2026 | Basic | new plan | — | $49 | — |
| May 17, 2026 | Professional | new plan | — | $79 | — |
Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.
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