Active plans
5
Total changes
13
Last change
Sep 3, 2026
Price trend
Starter plan
What we know about HubSpot’s pricing
VolatileChanges in 12 months
13
Cadence
Every 9 days
Direction
Last move: -22.2%
Category position
—
Not enough peers tracked yet
Current pricing
AEO
monthly$50/mo
$50/mo
- yearly$540/yr($45/mo if you pay annually)
- Brand visibility scores across answer engines
- Prompt tracking and suggestions
- Competitor comparison
- Source and citation analysis
- Prioritized recommendations
- 3x increase in lead conversion rate from AI, at HubSpot
Starter
monthlyFree
- yearly$240/yr($20/mo/seat)
- 500 HubSpot Credits
- 1,000 marketing contacts
- Free tools with increased limits
- Remove HubSpot branding
- Email marketing feature available
- Live chat feature available
- Agent Hub feature available
- Agent Builder feature available
- Simple marketing automation feature available
- CRM segments feature available
- Ad management feature available
Professional
monthly$800/mo
$800/mo
- yearly$890/yr($890/mo)
- 3,000 HubSpot Credits
- 2,000 marketing contacts
- Marketing Hub Starter, plus:
- Marketing studio BETA feature available
- AEO BETA feature available
- Content Agent BETA feature available
- Nurture Agent BETA feature available
- Social media feature available
- Video creation & editing
Enterprise
monthly$3,600/mo
$3,600/mo
- yearly$84,000/yr($3,600/mo)
- 5,000 HubSpot Credits
- 10,000 marketing contacts
- Marketing Hub Professional, plus:
- Multi-touch revenue attribution feature available
- Lookalike Segments BETA feature available
- Customer journey analytics feature available
- Email approvals feature available
- Limit access to content and data feature available
- Behavioral event triggers and reporting
Free
monthly$0/mo
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Price history
Last 11 changes
$50.00→$50.00(0.0%)
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Sep 3, 2026 | Starter | decrease | $9 | $7 | -22.2% |
| Sep 3, 2026 | Free | new plan | — | $0 | — |
| Sep 3, 2026 | AEO | restructure | $50 | $50 | — |
| May 17, 2026 | Enterprise | new plan | — | $3,600 | — |
| May 17, 2026 | Professional | new plan | — | $800 | — |
| May 17, 2026 | Starter | new plan | — | $9 | — |
| May 17, 2026 | AEON | new plan | — | $50 | — |
| May 17, 2026 | HubSpot AEO | new plan | — | $50 | — |
| May 17, 2026 | Marketing Hub Free | new plan | — | $0 | — |
| May 17, 2026 | Starter | new plan | — | $9 | — |
Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.
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